The Producing Diagnostic

For performing arts organisations whose vision, structures and producing capability haven't kept pace with the funding environment they're now operating in.

If your organisation's work matters, and you're looking to build the commercial capacity to sustain more of it, Rafia has sat on both sides of that line: a decade producing and touring in the subsidised sector, then founding a commercial theatre company that backs joyful, audience-first work, chosen with her own taste and a commercial nose. She ran this exact diagnostic on her own company before she ever offered it to anyone else.

She doesn't sell generic diversification advice. She looks at your work the way an audience and a commercial producer would, finds the value that's been overlooked, and gives you a practical, low-risk route to test it, because she's made that move herself.

The Producing Diagnostic is a free, 5-minute starting point. Take it, and you'll walk away with a personalised read on where that opportunity is already sitting inside your own work — before you've spent a penny on anything else.

15 questions. 5 minutes. Immediate results.

** A free & private self-assessment **

For leadership seeking a clear, independent analysis from a producer who knows the subsidised sector from the inside and now produces in the commercial sector. 

Your report is for you. Every area it flags is addressable, and most organisations, at every score, have more strength to work with than they realise going in. There are no wrong answers — just honest ones.

Receive clarity across three areas: vision, governance, and income.

In your report you'll get: